David Meerman Scott Blog

Will Web User Interfaces Go Away?

david@freshspot.com (David Meerman Scott) — Thu, 15 Oct 2026 18:40:43 GMT

I don’t know the answer to my own question! However, based on the history of technology development, there is a good chance that Web user interfaces will gradually phase out over the next several years as the widespread use of AI agents takes over the way we interact with websites.

Mere Customers or Loyal Fans?

david@freshspot.com (David Meerman Scott) — Wed, 07 Oct 2026 19:37:52 GMT

Most companies sell. Few create fans.

Consider Experimenting with ChatGPT Ads While They Are Low Cost

david@freshspot.com (David Meerman Scott) — Thu, 01 Oct 2026 20:32:03 GMT

After learning about the HubSpot partnership with OpenAI for ChatGPT Ads at the Unbound conference on September 16, I began experimenting. My results so far have been promising. Because this advertising program is so new, marketers have an opportunity to experiment while ad rates are relatively low cost.

Fusion

david@freshspot.com (David Meerman Scott) — Wed, 23 Sep 2026 19:32:37 GMT

Recently I’ve been thinking a lot about fusion, the combination of several structured elements to create something totally new. I’m convinced modern buyers' use of AI research combined with the relentless intrusion of algorithms, means that a fusion of marketing, public relations, and sales has become an effective strategy for business growth.

How I Prepare Backstage in the Moments Before a Major Speech

david@freshspot.com (David Meerman Scott) — Sun, 13 Sep 2026 19:17:05 GMT

Just before I take the stage to deliver a talk about fandom marketing, I get my heart rate up. My goal is to match my heart rate to the beats per minute of my walk on music. This helps to ground me, calm my nerves, and sets me up to deliver a powerful performance from the instant I begin.

Stop Newsjacking Negative Stories Unless You Have a Legitimate Tie

david@freshspot.com (David Meerman Scott) — Thu, 10 Sep 2026 20:51:51 GMT

With AI making newsjacking easy, I see more people trying to get attention from any random breaking news story, even when they don’t have a legitimate tie. For example, many brands reacted to the recent tragic death of Dolly Parton.

Canadians: “We've Been Neighbors for a Long Time”

david@freshspot.com (David Meerman Scott) — Sun, 30 Aug 2026 11:13:15 GMT

In 2024, I hiked the entire Long Trail in Vermont, 263 miles from the Canada border to Massachusetts over 26 days. I hiked southbound from Canada, so the first big climbing challenge was Jay Peak, two days into my journey.

Heading to HubSpot Unbound? Please Consider Attending My Talk!

david@freshspot.com (David Meerman Scott) — Tue, 25 Aug 2026 18:53:13 GMT

I’m super excited for the New HubSpot Unbound event, to be held in Boston on September 16-18. If you will be there, I hope you will consider attending my talk on Wednesday September 16 from 2:30 - 3:15.

Look Away

david@freshspot.com (David Meerman Scott) — Mon, 17 Aug 2026 14:26:05 GMT

What do you notice about this photo? Does anything seem different to you?

What Is Fandom Marketing?

david@freshspot.com (David Meerman Scott) — Mon, 10 Aug 2026 18:35:36 GMT

Fandom marketing is a business strategy that prioritizes creating genuine fans over simply acquiring customers.