From the moment I walked into this year’s event, the fandom was obvious.
There were several dozen people lined up to have a photo taken at the large INBOUND logo in the event’s Community Hub. I was eager to get mine too. Imagine that! People waiting twenty minutes or more to get a photo of an event logo to share on social media. Does that happen at your company?
Importantly, the INBOUND conference is not just for customers. The event welcomes anybody who wants to attend.
This open attitude is why there are now has 3.2 million people in the HubSpot community, people who learn from HubSpot content like the free online courses offered at HubSpot Academy, as well as content on HubSpot’s blogs, podcast network, and more.
The HubSpot fandom culture was baked into the company from the beginning. Unlike most organizations, HubSpot doesn’t just sell products. Instead, the company delivers something much more, an environment where everybody—employees, partners, customers, and fans—gather to learn and grow.
Popular podcaster Guy Raz interviewed Brian and Dharmesh at INBOUND 2023 on their nonlinear journey building and scaling HubSpot. A big focus for them was building company culture.
“I treated creating our culture like an engineering project, and we still treat culture like a product.” - Dharmesh Shah
“If you can build a terrific culture that is unique from your competitors, it is like a magnet to your employees.” - Brian Halligan
This focus on culture means that HubSpot attracts top talent, people who HubSpot’s customers love to work with.
As a HubSpot advisor since 2007, I’ve seen the company grow from a small handful of employees and $250,000 in revenue to a New York Stock Exchange listed company with 184,000 customers in more than 120 countries and revenue expected to be more than $2 billion in 2023.
Much of that success comes from the HubSpot culture of building fans.