> services

Two-day seminar and strategy session "The New Rules of Marketing & PR"

 -- Live at your company!

Are you ready to master the New Rules of Marketing & PR?

Do you dare to apply the new rules to benefit your organization?

I teach a two-day seminar at your company based on my bestselling book The New Rules of Marketing and PR. During the first day, you will learn a step-by-step, practical framework for building an online marketing, thought leadership, and viral marketing strategy for your organization. The morning of the second day we roll up our sleeves and develop custom strategy ideal for your market!

You and your colleages will learn:

• Rather than following the old rules of command-and-control, message-driven advertising and PR, speak directly to your customers and buyers with targeted messages to help them solve problems.
• Instead of bombarding people with advertising they’ll likely ignore deliver information that they are eager to consume.
• Learn to harness the power of online marketing using blogs, podcasts, video, search engine marketing and online thought-leadership.
• Make your company go viral—with others telling your story for you—for free!
• Reach niche buyers with targeted messages for a fraction of the cost of "old-school" advertising they’ll likely ignore.

Please contact me for more information.

Rave reviews from seminar attendees

"The best seminar I have ever attended! This is the 'next generation' of marketing and David does a great job covering it. Awesome!"

"Just wonderful, passionate and very interesting, inspiring and worth the investment. I look forward to his next presentation."

"Excellent. Many new concepts were presented. I’ve been in marketing for twenty years and David taught this old dog some new tricks."

"David is so interesting and knowledgeable and provided details on all the Web 2.0 buzzwords that I haven’t had time to research on my own."

"Kept the audience engrossed by using recent relevant examples."

"Focused, easy to understand strategies and tactics that can be implemented immediately."

"Blended comedy with useful information and held my interest for an entire day. Wonderful!"

"Thanks for the humor and videos. It breaks up the learning in a good way."

"Within the first 15 minutes I was excited to put what I was learning to use.  I can't wait to spread the word." 

"David is an extremely engaging presenter and he clearly has a wealth of insight and knowledge to share."

"Great! Wonderful personal stories that made the content exciting!"

"David is quite engaging and a great speaker – very knowledgeable about the topic and takes time for discussions and questions."

> other services

Please note: Due to the tremendous success of my latest book The New Rules of Marketing & PR except for seminars, I am unable to take on new consulting clients at this time. So for now, the services below are not available.

However, I would be thrilled to run a seminar at your company to teach you how to apply the new rules! Please see above for more information.

The best way to reach your buyers directly is through online thought leadership strategies including blogs, Web news releases, ebooks, and viral marketing. Imagine if people learn about you on the Web first, so when they to contact you, the sale is already partly done

I work with technology companies, entrepreneurs and organizations to harness the power of the Web for success. The thought leadership programs I developed are responsible for selling over one billion dollars in products and services worldwide.

Ongoing Strategy Sessions

I've found that one of the most effective ways for me to work with eager technology companies, entrepreneurs and organizations is through ongoing strategy sessions. We have an intense relationship over a period of months or years, working together in a collaborative environment to develop and implement thought leadership strategies such as blogs, Web news releases, ebooks, and viral marketing.

An engagement often kicks off with a strategy meeting that is typically via the phone. We spend time discussing your business goals, marketing assets, aspirations, and resources. Then we work together develop a plan to implement one or several strategies that will be effective for you.

During the time that we work together, you will have unlimited phone and email access during normal EST business hours (unless I am unavailable due to travel). I review strategies and tactics and provide ongoing advice to make your thought leadership programs successful.

It's simple. As long as I add value, the relationship continues. Many of my clients have enjoyed Ongoing Strategy Sessions continuously with me for years.

Case Example Shareholder.com:
#1 on Google = 75 new clients in just 4 months

Mastering Thought Leadership and the New Rules of Marketing & PR
An Intensive Program for Reaching Buyers Directly

This is a very demanding program for technology companies, entrepreneurs and organizations that want to both learn and implement strategies in a short period of time.

On the morning of our first day together, I run an intense two-hour seminar for you and your colleagues: The New Rules of Marketing and PR and Thought Leadership Strategies for Reaching your Buyers Directly. This is not theory. Thee seminar is based on thousands of Web marketing programs that I have analyzed and hundreds of interviews I've conducted for my books.

The seminar is interactive and I provide ample time for Q&A and probing into the areas that are important for you. After lunch, we spend the rest of the first day analyzing your particular situation. We discuss your business goals, marketing assets, aspirations, and resources. Then we work together develop a plan to implement one or several strategies that will be effective for you.

The morning of the next day, we set aggressive timelines and milestones to achieve your goals to reach your buyers directly using online thought leadership strategies. The following week, we meet again via conference call and for the next month, you will have unlimited phone and email access during normal EST business hours (unless I am unavailable due to travel). I work with you on the strategies and tactics we've developed together and provide ongoing advice to make your thought leadership programs successful.

Blogging to Build Business

When you know you want to develop a thought leadership blog to reach your buyers directly, I can help make it successful. In this two-month phone strategy session and email access offering, I make it a heck of a lot easier for you to get started blogging.

The steps:

• Research & Discovery
• Naming & Direction
• Blog Creation
• Finding Your Blog Voice

The first steps typically happen fairly quickly-you might have your blog up and running in just a few weeks. We work together on things like:

• What should you blog about?
• Blogging ethics and etiquette
• Blog name and tagline
• Custom URLs
• Layout and design
• Blog software
• Tagging and social media tools
• RSS feeds and blog search engine submissions
• Comment and trackback policies

It's the final phase-finding your blog voice-that takes some time. I'm with you looking over your virtual shoulder the entire time. And we also work together on strategies to build traffic for your new blog.

Case example, Adele Revella, Buyer Persona Strategist:
Thought leadership = unlimited platform for delivering a message

Online News Releases that Reach Buyers Directly

I work with many clients to help implement the strategies that I write about in my ebook The New Rules of PR. I jump in as a strategic part of your team as we develop a thought leadership program using news releases to reach your buyers directly.

• We work together to craft news releases that appeal directly to your buyers.
• An editorial calendar for several months to a year with multiple release headlines and buyer focuses will be developed.
• The releases are replete with keyword-rich copy.
• Offers are included that compel consumers to respond to your release.
• Links in releases deliver potential customers to landing pages on your Web site.
• Social media tags are added for Technorati, DIGG, and del.icio.us so your release will be found.
• We send the releases to one of the online news release distribution services so it will appear on Google News, Yahoo News, vertical market sites, and RSS feeds.
• The release will also be posted to your site for search engine marketing purposes.
• Ultimately, this strategy drives people into the sales process with news releases.

After our engagement, you will have everything you need to know to leverage this important media to your advantage. You will know how to use the technique; how to build the first year's editorial calendar (week by week, month by month calendar of suggested headlines, partially based on time of year). And you will enjoy an in depth tutorial on how to use PR distribution services to maximum advantage.

Case example, The Concrete Network:
Increase of 300,00 visitors per month = top site in the category