The New Rules of Viral Marketing:

How word-of-mouse spreads your ideas for free (2008)

New for 2008
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The New Rules of PR:

How to create a press release strategy for reaching buyers directly (2006)
Downloaded more than 250,000 times
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The Gobbledygook Manifesto (2007)

An analysis of the most over-used and under-meaningful phrases
Chosen for the MarketingSherpa Viral Marketing Hall of Fame 2007
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The Secrets of Market Driven Leaders:

How technology company CEOs create success (and why most fail) (2007)
Written with Craig Stull and Phil Myers, Pragmatic Marketing, Inc.
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Align Corporate Communications to Achieve Business Goals:

A simple six-step process to use communications & measurement tools to drive business (2007)
Sponsored by Dow Jones
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