The New Rules of Viral Marketing:
How word-of-mouse spreads your ideas for free (2008)
New for 2008 download now
The New Rules of PR:
How to create a press release strategy for reaching buyers directly (2006) Downloaded more than 250,000 times download now
The Gobbledygook Manifesto (2007)
An analysis of the most over-used and under-meaningful phrases Chosen for the MarketingSherpa Viral Marketing Hall of Fame 2007 download now
The Secrets of Market Driven Leaders:
How technology company CEOs create success (and why most fail) (2007) Written with Craig Stull and Phil Myers, Pragmatic Marketing, Inc. download now
Align Corporate Communications to Achieve Business Goals:
A simple six-step process to use communications & measurement tools to drive business (2007) Sponsored by Dow Jones download now