Gaijin Male Model (2010)

A Case Study in Conflict-Driven Business Writing

New for 2010!
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Lose Control of Your Marketing! (2009)

Why marketing ROI measures lead to failure

Give this one to your boss!
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The New Rules of Viral Marketing (2008)

How word-of-mouse spreads your ideas for free
Downloaded more than 1 million times!
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The Gobbledygook Manifesto (2007)

Chosen for the Viral Marketing Hall of Fame!
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The New Rules of PR (2006)

How to create a press release strategy for reaching buyers directly
"One of the most read business white papers in history" -- Anne Holland, MarketingSherpa
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How Will You Create a WORLD WIDE RAVE? (2009)

Making of the Video

Making of a viral video
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