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The New Rules of Marketing & PR
The New Rules of Marketing & PR
Casing in With Content
Eyeball Wars

The New Rules of Marketing and PR (2010)
SECOND EDITION
How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

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Audible audiobook

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World Wide Rave (2009)
Creating triggers that get millions of people to spread your ideas and share your stories

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Tuned In (2008)
Uncover the extraordinary opportunities that lead to business breakthroughs
(written with Craig Stull and Phil Myers)

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Audible audiobook

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Eyeball Wars (2001)
A novel of dot-com intrigue

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Cashing In with Content (2005)
How innovative marketers use digital information to turn browsers into buyers

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