Becoming a Thought Leader
How to harness the power of viral marketing by creating thoughtful online content and delivering it to your buyers through social media
An audio seminar with David Meerman Scott, Thought Leadership Strategist
I normally charge $10,000 for a one hour speech and my corporate seminars begin at $25,000. How can you go wrong with nearly three hours of content for only $149?
CD 1: Online thought leadership to build business
I am a huge fan of online thought leadership and in CD one of the Becoming a Thought Leader set I introduce the concept and give you some easy ways to become a thought leader. Rather than the old crap about "branding" with slick and expensive advertising that people ignore anyway or being "on message" with the media hoping some journalist throws you a bone, thought leadership based marketing delivers valuable information that people want to consume, reaching your buyers directly and branding your organization as one to do business with.
2. Social networking sites, message boards, chat rooms, and social media
The popularity of social networking sites including MySpace, Facebook, Friendster, and Xanga is phenomenal. Social networking sites make it easy for people to create a profile about themselves and use it to create a virtual network of their offline friends and to make new friends online. And as millions of people use the Web for doing detailed research on products and services, getting involved in political campaigns, joining music and film fan clubs, and reviewing and discussing hobbies and passions, they congregate in all kinds of online places. Interactive forums like these were once seen as insignificant backwaters by PR and marketing people—not worth the time to even monitor, let alone participate in. In the second CD, I show what many marketers have learned, ignoring forums and social media sites can be hazardous to your brand while participating as a member reaps rewards.
CD 3: Blogging to reach your buyers
Getting your organization visible on blogs is an increasingly important way to not only reach your buyers, but also to reach the mainstream media that cover your industry, because reporters and editors read blogs for story ideas. In CD three I show you the three step process to using blogs for marketing: 1) monitor what is being said, 2) participate by commenting on other people’s blogs, and 3) create you own blog.
Come on. You’re intrigued by this CD set, aren’t you? Buy your own set now. What do you have to lose?
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