Applying the New Rules of PR
How to communicate with the media, use news releases, and leverage online content to reach your buyers directly
An audio seminar with David Meerman Scott, Thought Leadership Strategist
Previously only available through private consulting sessions, speaking engagements and private seminars with corporate audiences, my insights and passion for the New Rules of PR are now available in a three part CD series.
I normally charge $10,000 for a one hour speech and my corporate seminars begin at $25,000. How can you go wrong with nearly three hours of content for only $149?
Because the rules for relating to the public have changed so slowly over the past ten years (since the Web has allowed people to read press releases directly), practitioners who learned based on the old rules have been equally slow to change. In fact, most old-school experts have refused to change altogether. It is time to step it up and consider the promise Web 2.0 public relations holds.
CD 1: Online news releases to reach buyers directly
In the first CD I show how savvy marketing professionals use press releases to reach buyers directly. Your primary audience is no longer just a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers.
CD 2: The new rules for reaching the media
As the Web has made communicating with reporters and editors extremely easy, breaking through using the online methods everyone else uses has become increasingly difficult. The PR spam approach simply doesn't work. Worse, it brands your organization as one of the "bad guys." OK, that’s the depressing news. The good news is that in CD two I show you effective "New Rules" approaches that work very well to get your messages into the hands (and onto the screens) of reporters so they will be more likely to write about you.
CD 3: The online media room
The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. In some organizations this page is simply a list of news releases with contact information for the organization's PR person. In the third CD I reveal something that is vitally important: all kinds of people visit your online media room, not just journalists! Armed with this understanding, you create a great online media room for journalists and buyers alike.
If you’ve read this far you must be interested. Buy your own set now. What do you have to lose?
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