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At the South-by-Southwest Interactive festival, David Meerman Scott launched his newest book World Wide Rave to an enthusiastic audience.


The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national "Unlearn" conference. Scott spoke June 10, 2009 at the sold-out conference held in Chicago's Drake Hotel. Since the BMA is a business-to-business organization, Scott's keynote is tailored to a B-to-B audience. Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open.


Over 100 people from all seven continents contribute to show how people spread ideas and tell stories. Learn more in the new book World Wide Rave by David Meerman Scott.


David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the hit new book World Wide Rave, discusses his speeches, seminars, viral marketing, and spreading ideas.


Riding the Rave part 1: You know when your marketing agency or business partner just doesn't get it? It's frustrating as hell. David Meerman Scott, with his friends Tim Washer and Scott Teems, put together a three part video series to show the absurdity of working with others. This is part one.


Riding the Rave Part 2: You know how sometimes plans get in the way of action? The discussions become circular very quickly. This is part two of the three part series.


Have you ever been in a discussion where the idea becomes more important than the goal? The conversation goes down a rat hole very quickly. David Meerman Scott worked with friends Tim Washer and Scott Teems to put together a three part video series to show the absurdity of working with others. This is part three.