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mainstream media buzz
The New Rules of Marketing & PR made the BusinessWeek bestseller over five full months starting in February 2009
Opened the NASDAQ Stock Market on March 20, 2009 in the world’s first tweet-up of a stock exchange opening. The event was part of the World Wide Rave book launch and was covered on MSNBC, CNBC, FOX Business, MarketWatch, NPR, and other television networks. Read about it here. Quoted in a terrific article on the front page of the third section of The Wall Street Journal called Lights! Camera! Sales! How to use video to expand your business in a YouTube world. In addition, I appeared on The Wall Street Journal Report to discuss some of the videos that were in the article. Appeared on NPR Marketplace in a feature called Social media gets the job done at work Appeared on FOX Business News speaking with Stuart Varney about why automakers are behind the times with their Web sites. Quoted in a print Wall Street Journal article about reaching out to bloggers Also, in an online only feature called "Recommended Reading: Marketing With Social Media" my book The New Rules of Marketing & PR is included as an important resource. "A must-read. Scott delves into strategies of how to reach consumers directly and how to get into the social networking space." Scott Kirsner writes on the front page of the Sunday Boston Globe with a quote Increasingly, marketing isn't just one-way street Carmine Gallo wrote about World Wide Rave in his BusinessWeek column titled Using Online Stories to Sell a Product Blake Landau, Senior Editor of Customer Management IQ interviews me about my new book World Wide Rave and the End of Gobbledygook The Conference Board Review Clicking with Customers: There’s a difference between an online presence and online marketing, says David Meerman Scott. Lena H. Sun quotes me in her Sunday Washington Post article “Captivating an Audience; In Break With Staid Look, Cash-Strapped Metro Sets Sights on Placing High-Tech Ads in Stations” The New Rules of Marketing & PR was selected as one of the best business books of all time by BNET. In the article called The Best & Worst Business Books, Geoffrey James says: “Steer clear of silly fads and bad advice. Read the books that provide the useful insights you need to advance your professional development.” And about New Rules he adds “Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d better learn how marketing is really going to work in the future.” Appeared on MSNBC Your Business with JJ Ramberg to discuss how to make your YouTube video go viral. Viral marketing is the phenomenon of other people passing along your ideas to friends via email or blogs or other online means…for free! Mark Kellner includes my ideas in his column in The Washington Times Tradeshow Week article Using Social Media to Make Your Next Event a Success profiles my ideas Computerworld All Blacks tackle fans through social media talks about my ideas Appeared on American Marketing Association’s Marketing News Radio Tannette Johnson-Elie writes in the Milwaukee Journal Sentinel Obama-type branding is essential to business growth Quoted i n an article published by Forbes for Entrepreneurs called Try These Innovative Marketing Techniques Jonathan Storm, television critic at the Philadelphia Enquirer, quotes me on my views of the inane and ovrused CNN phrase: “The best political team on Television.” Michael Walker Jr. of Golf Magazine quotes me in an article about Tiger Woods controversial viral YouTube video. Dennis Howlett quotes me in ZDNet in an article about IKEA’s technology and marketing investments. Quoted in The Globe and Mail Report on Business The New Rules of Marketing & PR was named a top-ten business book bestseller by St. Louis Post Dispatch Tuned In was reviewed by Inc. Magazine Tuned In was reviewed by Fuel Magazine Quoted in an article Regan PR newsletter “Do your press releases make the grade? Clean up gobbledygook and other mishaps to improve the state of press releases.” Interviewed for the SAP INFO site Follow the New Rules or Fall Behind Julie Jacobson writes about my ideas on viral marketing and storytelling in CE Pro Magazine What’s Your Most Compelling Story? Matthew Wade writes in Arabian Business about The Long Tail as it relates to marketing Internet users: Read this The New Rules of Marketing & PR is reviewed in PRNews Quoted in an article in the Boston Herald called Get Adventurous with ‘new rules’ online The New Rules of Marketing & PR was selected as “authors choice” in the 800-CEO-READ best business books of 2007 awards Quoted in the Louisville Courier-Journal about the use of online video for marketing. Quoted in the Fort Worth Star-Telegram about the use of online video for marketing. Wrote a column for BusinessWeek Thailand. Quoted in an article in Down Beat Magazine in an article called Jazz in the Niche Age. The New Rules of Marketing & PR is summarized in Executive Book Summaries. "Readers are thrust into a bevy of ideas about how they can utilize the powers of Web-based communication. Scott has created an essential guide for the 'new rules' of the marketing and PR world, sure to be of value to any industry professional." Andrew Gluck writes in Financial Advisor Magazine about Web 2.0 Marketing based on an extensive Q&A with me. Andrew writes: “Nearly everyone uses the Internet to find answers; it’s time for you to use the Web to supply your own.” Book review in Publishers Weekly: "[The New Rules of Marketing & PR is an] excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition." I’m the featured guest for an hour on Mark Amtower’s show on Federal News Radio. We talk about "the buzz, the blogs, and the business." Carmine Gallo interviews me in his show Useful Commute: The New Rules of Marketing and PR on BNET (a CNET podcast channel). Carmine is a real pro, having worked in radio and TV, so if you want to hear what a well-produced podcast sounds like, check this one out. An article by Nomi Schwartz in Bookselling this Week from the American Booksellers Association called New Rules Open Doors and Portals for Retailers is a review of my speech at Book Expo America Paul Gillin writes about my gobbledygook analysis in his column called Make the Most of the Search-Engine Economy in Ziff Davis Innovations. David Strom quotes me about blogs and RSS in his article How to Get Started with Web 2.0 in InformationWeek. I am quoted in the June issue of Home Business Magazine in an article called "Blogging for Business and More." In an article called “Under the Influence” in Entrepreneur Magazine, I am quoted extensively. “Social networking sites, blogs and message boards are full of rankings and recommendations of products, services and businesses. But all that information can leave a prospect with information overload,” says David Meerman Scott, author of The New Rules of Marketing & PR. Read the rest of the article. My "Gobbledygook Manifesto" was named to the MarketingSherpa Viral Marketing Hall of Fame for 2007. This is the second year in a row that one of my campaigns was names (last year "The New Rules of PR" made the cut). Quoted extensively in the cover story "The Future of Healthcare Marketing is Here" in Healthcare Marketing Advisor. Duane Brown writes in Gamasutra, CMPs publication for the art and business of making games. His article The Art & Science of Public Relations: It Doesn't Have To Be Russian Roulette if You Don't Want It to Be links to my New Rules of PR ebook and references extensively from it. An excerpt of my book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly appeared in PRNews. Jeremy Mullman quotes me on viral marketing in the article CareerBuilder apes viral effort Age-o-Matic aims to entertain, build brand in Crain’s Chicago Business. An excellent article in The Boston Globe on page one of the business section by Hiawatha Bray called A `Bold' step to fix Ford's image: Website takes clear-eyed look at firm's problems, solutions where I’m quoted about the site. More analysis of the Ford Bold Moves site is on my blog. Richard Pachter, columnist for The Miami Herald, reviews my e-book “The New Rules of PR.” Pachter writes “PR has changed and so should your strategy. …the dominance of online media has altered the way public relations influences the marketplace.” (registration on the Miami Herald site may be required) My blog post The Long Tail of Marketing and PR is featured in the Country Music Association’s Future Markets Task Force newsletter. Siwat Chawareewong writes an article in Business Thai, (the leading marketing publication in Thailand) on Web 2.0 and press releases which quotes extensively from my “New Rules of PR” e-book. Seth Godin included me as representative of one of the ideas in his terrific book Small Is the New Big I was quoted by David Stonehouse as he peered into the overcrowded world of internet opinion - and nominated his top 10 blogs – for an article in Australia’s The Age newspaper. The article called "Simply the Best" is a good one. De TIJD, the quality newspaper for the Flemish and Brussels business world, reported on “The New Rules of PR.” In Toronto’s Globe and Mail newspaper, Harvey Schachter writes about The New Rules of PR in his Monday Morning Manager column Stephanie Hoo of the Associated Press writes Microsoft's 'Origami' sets gold standard for hype and includes many quotes from me on viral marketing using blogs. In a crowded tech market, Microsoft has managed to create a lot of noise about its mysterious "Origami" project without saying a word. |
