“The highest rated presenter at our Fortune Small Business Summit – in front of hundreds of our nation’s top mid-market CEOs and executives – David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies.”
- Verne Harnish, Fortune Small Business magazine and CEO, Gazelles Inc.
“Ranked number 3 in overall satisfaction among 224 presenters at the Microsoft Worldwide Partner Conference 2010. Very impressive. Thank you for delivering a session that our partners felt was very valuable. I look forward to working with you next year.”
-Susan Sibert, Senior Partner SKills Development Manager, Microsoft
NEW RULES OF MARKETING & PR The web has profoundly changed the rules. Smart
marketers now communicate with buyers through content-rich Web sites, blogs, YouTube
videos, e-books, and other online media that buyers actually want to consume and are eager to share. Filled with
dozens of case studies and real-world examples, this a practical discussion about the new reality of
PR and marketing.
GROW YOUR BUSINESS NOW Size and scale are no longer a decisive advantage. What counts today is speed and agility.. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand.Learn how to instantly engage your market, connect with customers in real-time, and create the products and services that grow business right now.
BUSINESS LESSONS FROM THE GRATEFUL DEAD What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.
David works with conference organizers to deliver keynote speeches, breakout sessions
and to run half-day and full-day seminars.
Satisfied audiences include: Cisco, HP, PwC, GenRe, Microsoft, McCormick, Amdocs, Jackson Healthcare, Powdr Corporation, Ford Motor Company, Century 21, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Text100, Hanley Wood, Dow Jones, SAS, Business Marketing Association, National Investor Relations Institute, Milken Institute Global Conference, Entrepreneurs Organization, International Health Forum, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more…
Full-day Social Media Marketing Masterclass
plus half-day strategy session
– Live at your company!
The full-day Social Media Marketing Masterclass teaches marketers how to harness the power of online marketing using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership.
You will also learn how to reach your audiences instantly with real-time marketing strategies as well as how to create the compelling information that people are eager to share.
Learn why marketing on the web is different. Rather than following the old rules of command-and-control, message-driven advertising and PR, speak directly to your customers and buyers with targeted messages that help them solve problems instead of bombarding them with advertising they’ll likely ignore.
In the Social Media Marketing Masterclass, learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach your buyers directly.
The Social Media Marketing Masterclass is based on three of my most popular books:
1) The award-winning, BusinessWeek best-selling book, The New Rules of Marketing & PR published in 25 languages from Bulgarian to Vietnamese
2) World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
3) Real-Time Marketing and PR: How to Instantly Engage your Market, Connect with Customers, and Create Products that Grow Your Business Now
In the Social Media Marketing Masterclass, I will show you with many examples how to reach your audience directly.