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For decades, marketing has focused on only two ways to get noticed, buy your way in with advertising or beg your way in with the media. Marketing people have operated under the assumption that you either had to pay big bucks to tell your story.
The rules of marketing have changed. Now buyers are finding answers to their problems online. They search Google, read online portals and news sites, are active on social media like Facebook and Twitter, watch YouTube videos, listen to bloggers’ advice and opinions, and visit company websites.
So what’s a marketer to do? The answer is to think like a publisher and create compelling online content in the form of YouTube videos, online news releases, blogs, podcasts, and online media to reach your buyers directly. Each of these things also has an opportunity to go viral, with others telling your story.
David speaks to all kinds of organizations: Consumer goods companies, Business-to-Business, entrepreneurs, small business owners, nonprofits, and more.
Satisfied audiences include: Cisco, HP, Microsoft, Powdr Corporation, Ford Motor Company, Century 21, The New York Islanders, NASDAQ Stock Market, the Government of Ontario,
McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood,
Dow Jones, Business Marketing Association, National Investor Relations Institute, Milken Institute Global Conference, America
Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference,
and many, many more . . .
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