How Marketing & PR at Speed Drives Measurable Success
The ROI of instant engagement!

How word-of-mouse spreads your ideas for free
Downloaded more than 1 million times!

Chosen for the Viral Marketing Hall of Fame!

Why marketing ROI measures lead to failure
Give this one to your boss!

A Case Study in Conflict-Driven Business Writing
How telling stories drives engagement!

How to create a press release strategy for reaching buyers directly
“One of the most read business white papers in history” — Anne Holland, MarketingSherpa

Making of the Video
Making of a viral video

I am editing a series of books for John Wiley & Sons, Inc.
The New Rules of Social Media book series includes titles that expand on the ideas of my bestseller The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.

Inbound Marketing:
Get Found Using Google, Social Media, and Blogs
by Brian Halligan and Dharmesh Shah

I chose Brian and Dharmesh, founders of HubSpot, to write the first book in the series because they are social media marketing pioneers and have tons of amazing ideas for companies to get found online. In my work on HubSpot’s Board of Advisors, I’ve learned so much from Brian and Dharmesh and I know their book will be a hit.

Content Rules:
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
by Ann Handley and C.C. Chapman

Ann and C.C. know that blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? They tell all in Content Rules. The book equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

Go Mobile

GPS-enabled mobile applications for iPhone, BlackBerry, Android, and other devices have exploded, driving the importance of location-based mobile marketing. I had been searching for more than two years to find the right people to write a book on mobile marketing and found them in the killer combination of Jamie and Jeanne. Go Mobile is packed with tools, tips, and techniques that will help you set-up, launch, run, and measure mobile media campaigns. They show you the different mobile media platforms, how to us SMS for business, ways to incorporate 2D and QR Codes into campaigns, and how develop mobile websites and mobile apps.

Social Media Metrics:
How to Measure and Optimize Your Marketing Investment
by Jim Sterne

As founder and organizer of the eMetrics Marketing Optimization Summits (held in eight cities around the world each year), Jim is the undisputed leader in marketing metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Get Seen:
Online Video Secrets to Building Your Business
by Steve Garfield

Steve, media advisor, video producer, and new media teacher – is a videoblogging pioneer, and has a rabid base of fans. I’ve come to respect Steve’s amazing grasp of online video. His engaging writing style and video expertise is perfect to help people understand the power of online video.

Beyond Viral:
How to Promote and Sustain Your Brand with Online Video
by Kevin Nalty

What would one of the most-viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both-he’s a sought-after marketer for major clients as well as “Nalts,” whose mischievous videos have been seen by millions. Now, in Beyond Viral Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales.

How to Use Social Media, Blogs, News Releases,Online Video, and Viral Marketing to Reach Buyers Directly

Six months on the BusinessWeek bestseller list

More than a quarter million copies sold in over 25 languages from Arabic to Vietnamese.

“You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”

 – from the foreword by Robert Scoble, co-author Naked Conversations, and popular blogger at Scobleizer.com

“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”

 – Publishers Weekly (starred review)

“For practical P.R. in the age of Twitter, see… The New Rules of Marketing and PR.

 – The New York Times

How to generate attention for your business from David Meerman Scott on Vimeo.

“Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d better learn how marketing is really going to work in the future.”

 – BNET The Best & Worst Business Books

In The New Rules of Marketing & PR I make it easy for you to learn online thought leadership and viral marketing strategies.

These are the “new rules” I’ve used to create marketing programs that have sold over a billion dollars of products and services.

I’ll show you how I developed strategies that for just a few hundred bucks earned me spots in the MarketingSherpa Viral Marketing Hall of Fame twice: In 2006 and again in 2007.

This isn’t the same old marketing and PR you’ve tried before:

• You don’t obsess about being “on message.”
• You don’t break the bank with expensive advertising.
• You don’t beg mainstream media to write about you.

Instead, you tell your story directly to an interested market!

buy the book now!

praise

translations - 26 languages, from Bulgarian to Vietnamese

How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business

#2 Wall Street Journal bestseller
#3 USA Today bestseller

“With his acute ear for the cash register and his journalist’s sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. ReadReal-Time Marketing and PR. Make money while your competitors sleep.”

- Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide

“If you are not hooked (hook, line and sinker) within 10 minutes of starting David Meerman Scott’s wonderful new book; well, I fear for you. Beautifully written, cases that reach out from the page and grab you and shake you—and practical advice that anyone, anywhere can use in a flash to make hay. I simply loved this book, and doubled my knowledge along the way.”

- Tom Peters, author of The Little Big Things

Download a free ebook sample <

Real-Time: How Marketing & PR at Speed Drives Measurable Success

Buy the book now!

Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.

Real-Time Marketing means…

Real-time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing & PR and get a clear path to navigate and succeed in the changed business landscape.

In this eye-opening follow-up to the bestselling The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing & PR will also enable you to:

• Develop a business culture that encourages speed over sloth
• Read buying signals as people interact with your online information
• Engage reporters to shape stories as they are being written
• Command premium prices by delivering products at speed
• Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers
• Crowdsource product development, naming, and even marketing materials such as online videos

Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility.. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing & PR today and become the first to act, the first to respond, and the first to win!

Download a free ebook sample <

Real-Time: How Marketing & PR at Speed Drives Measurable Success

Buy the book now!

Additional praise for Real-Time Marketing & PR

“Information is like running water. The speed of information as it cascades through digital channels has been dramatically accelerated and amplified requiring marketing to change in order to catch up to this new reality. ‘Real-Time’ is the keyword”

- Hiroshi Ishii, Muriel R. Cooper Professor of Media Arts and Sciences, Massachusetts Institute of Technology and Associate Director of MIT Media Laboratory

“Right now, opportunities are passing you by as prospective customers and journalists search and chat online for solutions to their problems. David’s new book, Real-Time Marketing & PR, gives you the playbook and toolbox to help you act fast and be present as these conversations emerge. However, the real message of the book is one of mindset: ‘How can you deliver value faster today?’ Entrepreneurs and intrapreneurs focused on growing their profits, customers and influence NOW can’t afford to wait to read this book.”

- Richard Jackson, Chairman & CEO, Jackson Healthcare

“We all know that opportunities and threats from the digital world often arrive without warning. They can’t wait for discussion at monthly planning meetings. Hell, most times they can’t wait for you to finish lunch!… Scott’s book provides a rationale to help you create real-time mindset in your own organization.”

- Bill Sledzik, Associate Professor, School of Journalism & Mass Communication, Kent State University

”The world has changed dramatically, and we have now entered a new, real-time era. Dusty business plans are now being crushed by right-now strategy and adaptation. David’s book offers the new road map to entrepreneurs, business leaders, and individuals. It’s made a big impact on the way I approach our business and our customers; the insight I’ve gained by reading it is priceless. This important and thoughtful book is a must-read to compete in the next era of business, and life.”

- Josh Linkner Chairman / Founder, ePrize and author, Disciplined Dreaming: A Proven System to Unleash Business Creativity