World Wide Rave (2009)

A World Wide Rave is when online buzz drives buyers to your virtual doorstep. Download this full-length book for free on Kindle, iPad, Nook, Kobo, or as a PDF.

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Newsjacking (2011)

Newsjacking is the art of injecting your ideas into breaking news stories to generate media coverage.

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Real Time (2010)

How Marketing & PR at Speed Drives Measurable Success

The ROI of instant engagement!

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The New Rules of Viral Marketing (2008)

How word-of-mouse spreads your ideas for free
Downloaded more than 1 million times!

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The Gobbledygook Manifesto (2007)

Chosen for the Viral Marketing Hall of Fame!

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Lose Control of Your Marketing! (2009)

Why marketing ROI measures lead to failure

Give this one to your boss!

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Gaijin Male Model

A Case Study in Conflict-Driven Business

Writing How telling stories drives engagement!

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The New Rules of PR (2006)

How to create a press release strategy for reaching buyers directly

“One of the most read business white papers in history” — Anne Holland, MarketingSherpa

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How Will You Create a WORLD WIDE RAVE?

Making of the Video
Making of a viral video

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I am editing a series of books for John Wiley & Sons, Inc.
The New Rules of Social Media book series includes titles that expand on the ideas of my bestseller The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.

Inbound Marketing:
Get Found Using Google, Social Media, and Blogs
by Brian Halligan and Dharmesh Shah

I chose Brian and Dharmesh, founders of HubSpot, to write the first book in the series because they are social media marketing pioneers and have tons of amazing ideas for companies to get found online. In my work on HubSpot’s Board of Advisors, I’ve learned so much from Brian and Dharmesh and I know their book will be a hit.

Content Rules:
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
by Ann Handley and C.C. Chapman

Ann and C.C. know that blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? They tell all in Content Rules. The book equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

Go Mobile:
Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business 
by Jeanne Hopkins and Jamie Turner

GPS-enabled mobile applications for iPhone, BlackBerry, Android, and other devices have exploded, driving the importance of location-based mobile marketing. I had been searching for more than two years to find the right people to write a book on mobile marketing and found them in the killer combination of Jamie and Jeanne. Go Mobile is packed with tools, tips, and techniques that will help you set-up, launch, run, and measure mobile media campaigns. They show you the different mobile media platforms, how to us SMS for business, ways to incorporate 2D and QR Codes into campaigns, and how develop mobile websites and mobile apps.

Social Media Metrics:
How to Measure and Optimize Your Marketing Investment
by Jim Sterne

As founder and organizer of the eMetrics Marketing Optimization Summits (held in eight cities around the world each year), Jim is the undisputed leader in marketing metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Get Seen:
Online Video Secrets to Building Your Business
by Steve Garfield

Steve, media advisor, video producer, and new media teacher – is a videoblogging pioneer, and has a rabid base of fans. I’ve come to respect Steve’s amazing grasp of online video. His engaging writing style and video expertise is perfect to help people understand the power of online video.

Beyond Viral:
How to Promote and Sustain Your Brand with Online Video
by Kevin Nalty

What would one of the most-viewed YouTube comedians say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both-he’s a sought-after marketer for major clients as well as “Nalts,” whose mischievous videos have been seen by millions. In Beyond Viral Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales.