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> buzz in the mediaMany hundreds of bloggers link to my blog. Check them out by clicking on the Technorati link below. April 6, 2008 Lena H. Sun quotes me in her Sunday Washington Post article “Captivating an Audience; In Break With Staid Look, Cash-Strapped Metro Sets Sights on Placing High-Tech Ads in Stations” March 17, 2008 I am quoted in a print Wall Street Journal article about reaching out to bloggers Also, in an online only feature called "Recommended Reading: Marketing With Social Media" my book The New Rules of Marketing & PR is included as an important resource. "A must-read. Scott delves into strategies of how to reach consumers directly and how to get into the social networking space." February 19, 2008 I appear on Larry Weber’s show on Webmaster Radio February 11, 2008 My book The New Rules of Marketing & PR is reviewed in PRNews February 1, 2008 I’m quoted in an article in the Boston Herald called Get Adventurous with ‘new rules’ online
January 22, 2009 Kara Ratliff interviews me for WebProNews on how to publicize your blog
January 19, 2008 My blog was rated the number two blog in the world about content marketing by Junta 42.
January 15, 2008 The New Rules of Marketing & PR was selected as “authors choice” in the 800-CEO-READ best business books of 2007 awards
January 14, 2008 I participated in a lively teleseminar discussion with bestselling authors Seth Godin and Michael Port. The discussion was part of Seth’s virtual book tour for Meatball Sundae and listeners were treated to “things that will make or break your marketing.”
December 10, 2007 I was quoted in the Louisville Courier-Journal about the use of online video for marketing.
December 7, 2007 I was quoted in the Fort Worth Star-Telegram about the use of online video for marketing.
November 26, 2007 I was quoted in a terrific article on the front page of the third section of the Wall Street Journal called Lights! Camera! Sales! How to use video to expand your business in a YouTube world. In addition, I appeared on The Wall Street Journal Report to discuss some of the videos that were in the article.
October, 2007 I wrote a column for BusinessWeek Thailand.
October, 2007 I was quoted in an article in Down Beat Magazine in an article called Jazz in the Niche Age.
October, 2007 The New Rules of Marketing & PR is summarized in Executive Book Summaries. "Readers are thrust into a bevy of ideas about how they can utilize the powers of Web-based communication. Scott has created an essential guide for the 'new rules' of the marketing and PR world, sure to be of value to any industry professional." September, 2007
Andrew Gluck writes in Financial Advisor Magazine about Web 2.0 Marketing based on an extensive Q&A with me. Andrew writes: “Nearly everyone uses the Internet to find answers; it’s time for you to use the Web to supply your own.” August, 2007 The New Rules of Marketing & PR was selected as one of the best business books of all time by BNET. In the article called The Best & Worst Business Books, Geoffrey James says: “Steer clear of silly fads and bad advice. Read the books that provide the useful insights you need to advance your professional development.” And about New Rules he adds “Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d better learn how marketing is really going to work in the future.” August 6, 2007 Book review in Publishers Weekly: "[The New Rules of Marketing & PR is an] excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition." September 14, 2007 I’m the featured guest for an hour on Mark Amtower’s show on Federal News Radio. We talk about "the buzz, the blogs, and the business."
July 29, 2007 I appeared on MSNBC Your Business with JJ Ramberg to discuss how to make your YouTube video go viral. Viral marketing is the phenomenon of other people passing along your ideas to friends via email or blogs or other online means…for free! July 23, 2007 Mike Grehan writes about the new rules of Marketing & PR (and SEO) in his ClickZ column July 22, 2007 Jennifer Jones is the host of Marketing Voices, a PodTech.net social media show. Jennifer and I discuss what it takes to make it in PR and marketing today. According to Jennifer, this show has “Lots of good tips.” July 9, 2007 Carmine Gallo interviews me in his show Useful Commute: The New Rules of Marketing and PR on BNET (a CNET podcast channel). Carmine is a real pro, having worked in radio and TV, so if you want to hear what a well-produced podcast sounds like, check this one out. July 5, 2007 In GrokDotCom’s GrokCast, I speak with Robert Gorell about how marketing and public relations have become more conversational than ever, and how to not let these new opportunities to relate to customers slip by your company's radar. We had so much fun that we did a part two where we discuss how marketing and public relations needs to be a real interaction with not only your customers, but the people who move your industry. June 25, 2007 On the Duct Tape Marketing Podcast, I speak with John Jantsch about online marketing. We tale a close look at the use of blogs, podcasts, RSS, wikis, press releases and the like in promoting products and services directly to the end user. I’ve followed John’s blog for a while, so it was fun to speak with him on the show.
June 7, 2007 An article by Nomi Schwartz in Bookselling this Week from the American Booksellers Association called New Rules Open Doors and Portals for Retailers is a review of my speech at Book Expo America. June 5, 2007 Paul Gillin writes about my gobbledygook analysis in his column called Make the Most of the Search-Engine Economy in Ziff Davis Innovations. June 4, 2007 David Strom quotes me about blogs and RSS in his article How to Get Started with Web 2.0 in InformationWeek.
June 2007 I am quoted in the June issue of Home Business Magazine in an article called "Blogging for Business and More." May 2007 In an article called “Under the Influence” in the May 2007 issue of Entrepreneur Magazine, I am quoted extensively. “Social networking sites, blogs and message boards are full of rankings and recommendations of products, services and businesses. But all that information can leave a prospect with information overload,” says David Meerman Scott, author of The New Rules of Marketing & PR. Read the rest of the article.
April 25, 2007 My "Gobbledygook Manifesto" was named to the MarketingSherpa Viral Marketing Hall of Fame for 2007. This is the second year in a row that one of my campaigns was names (last year "The New Rules of PR" made the cut).
April 2007 In the April 2007 issue of Healthcare Marketing Advisor, I am quoted extensively in the cover story "The Future of Healthcare Marketing is Here."
March 2007
In his book The New Influencers, Paul Gillin writes about my experiences with "The New Rules of PR" ebook. I’m in chapter 7 Putting the "Public" Back Into Public Relations.
March 14, 2007 Duane Brown writes in Gamasutra, CMPs publication for the art and business of making games. His article The Art & Science of Public Relations: It Doesn't Have To Be Russian Roulette if You Don't Want It to Be links to my New Rules of PR ebook and references extensively from it.
February 19, 2007 An excerpt of my upcoming book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly appeared in PRNews.
February 15, 2007 Heidi Cohen has written a terrific overview of Branded Communications in her column on ClickZ based on hearing my panel at the SIIA Information Industry Summit. February 5, 2007 Jeremy Mullman quotes me on viral marketing in the article CareerBuilder apes viral effort Age-o-Matic aims to entertain, build brand in Crain’s Chicago Business.
January 31, 2007 I moderated an absolutely killer panel discussion at the SIIA Information Industry Summit titled Advertising and PR for Everyone with Colleen DeCourcy, Chief Experience Officer of JWT, the largest advertising agency in the US and Ben Edwards, Director, New Media Communications at IBM. You can watch the entire discussion on video via Scribe Media. Donna Bogatin covered it on ZD Net.
October 18, 2006 at 7:00PM eastern Guerrilla Marketing Association teleseminar I will be interviewed on Cashing in with Content and The New Rules of PR by guerilla marketing royalty Jay Conrad Levinson and Roger C. Parker. September 7, 2006 An excellent article in the Boston Globe on page one of the business section by Hiawatha Bray called A `Bold' step to fix Ford's image: Website takes clear-eyed look at firm's problems, solutions where I’m quoted about the site. More analysis of the Ford Bold Moves site is on my blog.
July 31, 2006
Richard Pachter, columnist for The Miami Herald, reviews my e-book “The New Rules of PR.” Pachter writes “PR has changed and so should your strategy. …the dominance of online media has altered the way public relations influences the marketplace.” (registration on the Miami Herald site may be required) July 26, 2006
My blog post The Long Tail of Marketing and PR is featured in the Country Music Association’s Future Markets Task Force newsletter.
July 25, 2006
Empire Information Services promotes its white paper, "The Next Revolution in PR: From Democratized Distribution to Democratized Discovery" together with my e-book e-book, "The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly".
July 24, 2006 Siwat Chawareewong writes an article in Business Thai (the leading marketing publication in Thailand) on Web 2.0 and press releases which quotes extensively from my “New Rules of PR” e-book.
July 13, 2006 I am interviewed by Nettie Hartsock in All Business about my book Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers.
July 10, 2006 I'm cited as an expert in Paul Gillin's excellent article in B2B Magazine. Paul says GM's success at bypassing the media and taking its case directly to the public is evidence that the rules of media engagement are changing forever. June 29, 2006
I am hosting an online seminar for MarketingProfs called The New Rules of PR: How to use press releases to reach buyers directly. Some podcasts I have appeared on recently include: One Minute How To by George Smyth “How To Turn Online Visitors Into Buyers” MarketingMonger by Eric Mattson Middle Chamber Books by Steve Lubetkin Interviewed by David McInnis, CEO of PRWeb May 25, 2006 Joe Wikert says: "David has a great writing style and this book is a must read for anyone looking to add value to their website." June 2006 Seth Godin included me as representative of one of the ideas in his terrific book “Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas.” Check out the chapter “Flipping the Funnel.”
June 12, 2006 Direct-to-Consumer News Releases: Do they suck? This week I am hosting a discussion on the IAOC blog on direct-to-consumer press releases. IAOC is the International Association of Online Communicators, a terrific organization that focuses on, well, online communications. April 29, 2006 I was quoted by David Stonehouse as he peered into the overcrowded world of internet opinion - and nominated his top 10 blogs – for an article in Australia’s The Age newspaper. The article called "Simply the Best" is a good one. April 29, 2006 De TIJD, the quality newspaper for the Flemish and Brussels business world, reported on “The New Rules of PR.” April 10, 2006 Cashing in with Content is reviewed in Product Marketing Magazine. "This book is a must-read for anyone who has apologized for their site and explained the problem away as someone else’s job." April 5, 2006 The New Rules of PR selected for MarketingSherpa's Viral Marketing Hall of Fame 2006 How cool is that? I’m thrilled that the marketing campaign for my e-book The New Rules of PR was selected as one of only 12. The other campaigns are certainly inspiring for anyone who wants to get viral. Note that the open access period for this report on MarketingSherpa is free until April 15, 2006, however, you can still purchase the report on the MarketingSherpa site after the ten day open access period. Bloggers of the world have united in writing about my e-book The New Rules of PR. To check out the amazing response from hundreds of bloggers, please do a search on Google for the phrase “new rules of PR” (use quotes). Each one of the hits you see is a direct result of my e-book released on January 16, 2006.
The e-book has generated 50,000 downloads (and counting).
March 28, 2006
I was Steve Lubetkin’s guest on his Middle Chamber Books Podcast where I spoke about by book Cashing in with Content and my e-book The New Rules of PR. March 20, 2006 In Toronto’s Globe and Mail newspaper, Harvey Schachter writes about The New Rules of PR in his Monday Morning Manager column March 7, 2006 My article The New Rules of PR appeared on MarketingProfs.com and generated extraordinary results (10,000+ reads to date) March 13, 2006 Stephanie Hoo of the Associated Press writes Microsoft's 'Origami' sets gold standard for hype and includes many quotes from me on viral marketing using blogs. In a crowded tech market, Microsoft has managed to create a lot of noise about its mysterious "Origami" project without saying a word. January 30, 2006 Flipping the Funnel, a new ebook from Seth Godin, contains my blog as an example of how bloggers use a Squidoo lens to promote their blogs and ebooks and vice versa (page 25). Seth is the author of Purple Cow and other great books. The ebook is published in three slightly versions: one for corporate-types, one if you’re a politician and one for non-profits. How cool is that? December 29, 2005 My commentary column Turning Browsers into Buyers: How your Web content can influence the B2B buying process is on the CMO Magazine Web site. What Is A Media Company Today? fun stuff Summer 2004 My essay - Gaijin Male Model - was published by The North American Review (the oldest literary magazine in the United States). As many writers know, sometimes you can suffer burnout from writing too much of the same thing. Sometimes I just write for fun, and sometimes the fun stuff is also published. “Fifteen years and a few pounds ago I was one of the first twenty-something gaijin models in Tokyo to specialize in the young businessman look.” |
