The New Rules of Marketing and PR the #1 bestseller!
SECOND EDITION
How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book."

-- from the foreword by Robert Scoble,
   co-author Naked Conversations, and popular blogger at Scobleizer.com

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."

-- Publishers Weekly (starred review)

Six months on the BusinessWeek bestseller list, published in 24 languages.

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World Wide Rave new!
Creating triggers that get millions of people to spread your ideas and share your stories

A World Wide Rave is when people around the world are talking about you, your company, and your products-whether you're located in San Francisco, Dubai, or Reykjavík. It's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Web site and your blog because they genuinely want to be there.

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