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New Rules of Social Media Series

I am editing a series of books for John Wiley & Sons, Inc. The New Rules of Social Media book series includes titles that expand on the ideas of my bestseller The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

by Brian Halligan and Dharmesh Shah

I chose Brian and Dharmesh, founders of HubSpot, to write the first book in the series because they are social media marketing pioneers and have tons of amazing ideas for companies to get found online. In my work on HubSpot’s Board of Advisors, I’ve learned so much from Brian and Dharmesh and I know their book will be a hit.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

by Ann Handley and C.C. Chapman

Ann and C.C. know that blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? They tell all in Content Rules. The book equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Named one of Fortune Magazine's "5 Best Business Books" in 2015, Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. I’ve been talking about buyer personas for more than a decade and I learned everything I know from Adele Revella, the world's leading authority on buyer personas. Learn how to segment your customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. 

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

by Jeanne Hopkins and Jamie Turner

GPS-enabled mobile applications for iPhone, BlackBerry, Android, and other devices have exploded, driving the importance of location-based mobile marketing. I had been searching for more than two years to find the right people to write a book on mobile marketing and found them in the killer combination of Jamie and Jeanne. Go Mobile is packed with tools, tips, and techniques that will help you set-up, launch, run, and measure mobile media campaigns. They show you the different mobile media platforms, how to us SMS for business, ways to incorporate 2D and QR Codes into campaigns, and how develop mobile websites and mobile apps.

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Social Media Metrics: How to Measure and Optimize Your Marketing Investment

by Jim Sterne

As founder and organizer of the eMetrics Marketing Optimization Summits (held in eight cities around the world each year), Jim is the undisputed leader in marketing metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Social Media Metrics: How to Measure and Optimize Your Marketing Investment

Get Seen: Online Video Secrets to Building Your Business

by Steve Garfield

Steve, media advisor, video producer, and new media teacher – is a videoblogging pioneer, and has a rabid base of fans. I’ve come to respect Steve’s amazing grasp of online video. His engaging writing style and video expertise is perfect to help people understand the power of online video.

Get Seen: Online Video Secrets to Building Your Business

Beyond Viral: How to Promote and Sustain Your Brand with Online Video

by Kevin Nalty

What would one of the most-viewed YouTube comedians say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both-he’s a sought-after marketer for major clients as well as “Nalts,” whose mischievous videos have been seen by millions. In Beyond Viral Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales.

Beyond Viral: How to Promote and Sustain Your Brand with Online Video