Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
by Jeanne Hopkins and Jamie Turner
GPS-enabled mobile applications for iPhone, BlackBerry, Android, and other devices have exploded, driving the importance of location-based mobile marketing. I had been searching for more than two years to find the right people to write a book on mobile marketing and found them in the killer combination of Jamie and Jeanne. Go Mobile is packed with tools, tips, and techniques that will help you set-up, launch, run, and measure mobile media campaigns. They show you the different mobile media platforms, how to us SMS for business, ways to incorporate 2D and QR Codes into campaigns, and how develop mobile websites and mobile apps.