Coming June 2008!

Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success.

Anyone can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. With a strategy for achieving market resonance that has been developed over fifteen years, Tuned In shows readers how to find unsolved problems in the marketplace and create breakthrough experiences that people want to buy.

I wrote Tuned In with Phil Myers and Craig Stull from Pragmatic Marketing. We wrote the book because so many people guess at what buyers need so they waste time and money building, marketing, and selling solutions the market doesn't value.

"You can keep guessing what will lead to your big business breakthroughs... or... you can read this book, tune in, and turn on extraordinary results. Highly recommended."
- Michael Port, author of Book Yourself Solid & Beyond Booked Solid

"The most important thing a CEO has to do is make sure his or her company is and stays tuned in. There are ongoing challenges with people, culture, strategy and execution, but the real difference maker is consistently producing products and services the market loves. This book provides a simple process all CEO's should adopt to help make sure their teams are focused on the most important things that drive success."
- Steve Bennett, retired CEO, Intuit

Tuned is written for every person who creates and markets a product, service or an idea. It provides a framework for building real and deep connections to the things your market values:
> Products that resonate
> Communications that speak directly to solutions to their problems,
> Services that satisfy, and,
> Higher returns for your investors.