I am editing a series of books for John Wiley & Sons, Inc.
The New Rules of Social Media book series includes titles that expand on the ideas of my bestseller The New Rules of Marketing & PR with books that provide valuable insights and detail on different aspects of social media marketing.

I chose Brian and Dharmesh, founders of HubSpot, to write the first book in the series because they are social media marketing pioneers and have tons of amazing ideas for companies to get found online. In my work on HubSpot's Board of Advisors, I've learned so much from Brian and Dharmesh and I know their book will be a hit.

Steve, media advisor, video producer, and new media teacher - is a videoblogging pioneer, and has a rabid base of fans. I've come to respect Steve's amazing grasp of online video. His engaging writing style and video expertise is perfect to help people understand the power of online video.

As founder and organizer of the eMetrics Marketing Optimization Summits (held in eight cities around the world each year), Jim is the undisputed leader in marketing metrics.  Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

What would one of the most-viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both-he's a sought-after marketer for major clients as well as "Nalts," whose mischievous videos have been seen by millions. Now, in Beyond Viral Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales.

Ann and C.C. know that blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? They tell all in Content Rules. The book equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.