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Cashing In With ContentGimmicky websites are out. Content is in. In Cashing In With Content, I demonstrate how content-savvy organizations are succeeding with a strategy that drives visitors to action - to purchase, donate, join, or subscribe.
It's all about the content. Whether your focus is business-to-business, consumer e-commerce, non-profit services, or fundraising, I show that the key to web marketing success is delivering content that exceeds visitor expectations every time. My interviews with 20 of today's most innovative marketers reveal how they use content to build brand loyalty, unleash the power of viral marketing, and turn browsers into buyers. If your web marketing strategy overlooks the content equation, you may be leaving a fortune in new and repeat business on the table. Read Cashing In With Content and find out what the content buzz is all about. praise
What top authors are saying about Cashing In With Content… "Cashing In With Content blasts away the myths about what makes online businesses great. David Scott shows you what works and why, and provides proven best practices to make these ideas work for you." "A treasure chest of ideas for making your website more interesting and compelling." "In the Information Age, is it possible that the best Web strategy is one that gives visitors—gasp!—something meaningful to read? Scott says it's not only possible, it's probable and, most importantly, profitable. Cashing in with Content is a must-read book that shows you why and how." "Not enough profit from your Web site? Read Cashing in With Content and grab your share of the growing e-commerce pie!" What top marketers are saying about Cashing In With Content… "I love the fact that every case study in this book is based on in-depth interviews with top executives at the Web sites profiled. This isn't theory or opinion—these are real-life marketing lessons." "Content is the life blood of the information economy. Cashing in with Content is full of ideas to get your heart pumping." "To those of you who may be thinking, 'another book about the web? I already know everything there is to know about the web,' snap out of it. The ’90s are over, and so is the idea that the web is all about technology. As this book so astutely illustrates, content—not functionality or transactional capability—is at the value epicenter of the web. Before you embark upon yet another expensive web development project read this book. You’ll save yourself both time and money as a result." "If you want to find and keep customers online, you need to understand the ideas and emulate the examples in this book. David M. Scott makes it clear why content is the once and future king of the internet." "Cashing in With Content is an essential read for any marketer who wants to maximize their website's power to convert visitors and retain customers." "The most successful web marketers, regardless of industry, consistently use content to communicate their value proposition to customers in order to get the sale. In this practical book, David Scott provides research, illustrations, and examples that demonstrate the enormous power of content as a web marketing tool. Cashing in with Content is compelling in its coverage and its clarity—if you have a web presence, you need to read it." "Uniquely and convincingly makes the case that content is the essence of successful digital marketing." What top analysts are saying about Cashing In With Content… "Every organization I encounter wants to know, 'How do we harness the magic of the internet?' The case studies and practical advice that suffuse this book can help them answer that question." "Content, community, context—debates rage about which is king in a web-driven world. David Scott blows those debates out of the water by demonstrating in real and relevant ways how to use all of them to make cash king. Chock-full of examples and to-do's—this one is a must-read for anyone running a website and an enterprise. Ca-ching!" "Cashing in with Content is a highly insightful and useful view into the ever-widening galaxy of companies using content online to build profitable relationships. Rich in valuable case studies that can help any institution use today’s best practices to get bottom-line results."
Complimentary e-book preview of Cashing in with Content The PDF file size is about 1MB. Enjoy! Read the review of Cashing in with Content from Kirkus Reports.
Front cover of Cashing in with Content
Back cover of Cashing in with Content
Buy Cashing in with Content directly from the publisher or from Amazon.com
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